🌿 CEO Accelerator — Session 1 Notes

Client: Sandra Fillaudeau Mentor: Suzanne Acteson Date: Tuesday, April 7, 2026 Session Duration: 90 minutes Session Type: Session 1 — Audit & Clarity Deep Dive Cohort: April–June 2026 Program Phase: Month 1 — Simplify & Reclaim

📋 Session Snapshot

A meaty first session. Suzanne came in having reviewed Sandra’s onboarding survey and already spotted the key opportunity: Sandra has strong foundations — real expertise, a loyal audience, two VAs, and 70K signed in 2026 — but the front end of her business isn’t doing justice to the quality of what she delivers. The content is broad, the lead magnets exist but aren’t promoted, the email sequences are barely started, and the messaging speaks beautifully to people already inside Sandra’s world but doesn’t yet catch the person on the outside. The work of Month 1 is about getting micro, getting visible, and building a front end that matches the back-end quality Sandra already has.

The big theme: Sandra is sitting on gold — client language, lead magnets, ideas, VA capacity — it’s all there. The gap is in shaping, promoting and connecting the dots so it actually converts.

💡 What We Covered

Business Context (Quick Reset)

• Two active lead magnets already built: the Wheel of Life (PDF + Sandra’s personal video walkthrough) and Le Décharge (a mental offload tool Sandra created herself, just fully set up with her VA — being used at her keynote next week)
• Email list: ~1845 on Kit + ~2,317 LinkedIn newsletter subscribers + LinkedIn following = total 4,000+
• Newsletter: every two weeks, editorial tone — almost no standalone promotional emails or posts sent to list or shared on LinkedIN
• Two VAs: Laura (Kit/email setup, RELIER admin — currently underutilised, has capacity) and Sarah (podcast support)

The Core Opportunity Suzanne Identified

• Sandra’s mid-to-back end is working well — once people are inside her world, trust is high and retention is strong (a Chanel client literally said “I’ve been listening to you for years and trust you completely”)
• The front end is too quiet and too broad — not enough new people are discovering Sandra, and those who do may not immediately see themselves in the content because the language sits at a level of abstraction that resonates with the already-converted, not the person still on the outside
• Everything from the mid-funnel back is solid; the investment now is in sharpening the front
• Some work to do on email funnel, once the messaging, lead magnets are optimized.

Micro Messaging — The Central Framework

• Suzanne introduced the concept of micro problems and micro desires: getting past “sustainable work” to the specific, lived moment — how you feel on Tuesday morning coming back from a long weekend when your brain still won’t switch off