CEO Accelerator | Sandra Fillaudeau | April 2026 Built from the Micro-Messaging training and your Session 1 conversation with Suzanne
How to use this document: Read Part 1 once so you understand why this works. Then go straight to Part 2 to do the work. Part 3 gives you worked examples built from your own client context â use them as a starting point, not a finished product. Part 4 is your blank template to fill in and keep adding to over the 90 days.
Hereâs what I see with coaches and thought leaders who have genuinely brilliant work: the message is too big for the person who needs it most to actually see themselves in it. The content is beautiful. The thinking is deep. And it floats right past the people it was made for.
Micro-messaging is the fix.
Itâs the practice of getting so specific about the real, lived experience of your ideal client that when they read your content, they donât just think âthis is interestingâ â they think âoh my god, that is me.â
And when someone thinks thatâs me â they stop scrolling. They save it. They share it. They sign up. They buy.
This isnât a content hack. Itâs how human attention actually works. Our brains are wired to filter out almost everything that isnât directly, immediately relevant to our own lives. You get about 3 seconds on a scroll. Your job is to be so specific that the right person canât keep scrolling past you.
Before anything goes out â a post, an email, a lead magnet name, a sales page â run it through this test:
Can I see it in 3 seconds while scrolling? If it doesnât create a mini mind movie, itâs not micro enough yet.
Examples â feel the difference:
| Too Broad đ« | Micro â |
|---|---|
| âSustainable leadershipâ | âThe manager who cancels her lunch break for the fourth time this week because someone needs herâ |
| âBetter work-life balanceâ | âOpens her laptop âfor 10 minutesâ after the kids are in bed and looks up to find itâs 11pmâ |
| âFeel more confident at workâ | âKnows she has the right answer in the meeting, says nothing, then watches someone else say it twenty minutes laterâ |
| âSustainable work practicesâ | âGets to Thursday and is already dreading Mondayâ |
You can see the right column. You canât see the left column.
Sandra â you already do this in person. When youâre coaching someone live, you go deep, fast. This is just doing that same thing in your content and your copy.